Advice shaped by operating reality.

BTG is the advisory practice of Jose Diaz, a senior travel and traveltech executive with hands-on experience in distribution, B2B sales, go-to-market strategy, partnerships, leadership and value creation.

Jose works directly with founders, CEOs and commercial leaders. He combines strategic clarity with operating discipline, challenging weak assumptions and helping teams turn direction into action.

His perspective comes from building and leading commercial organizations, scaling partnerships and navigating the complexity of hotel distribution. The work is direct, practical and accountable.