Resources

Sales resources built for the field.

Free to use

Practical frameworks for commercial teams that want sharper conversations, better diagnosis and more consistent execution.

Cover of the DISC Sales Playbook by Jose Diaz
Sales psychology / 97 pages / PDF

DISC Sales Playbook

Adapt your approach to four behavioral styles across prospecting, discovery, proposals and closing.

Download free
Cover of Conversations That Captivate by Jose Diaz
Prospecting / 99 pages / PDF

Conversations That Captivate

Open, lead and close phone conversations with more control, clarity and commercial intent.

Download free
Cover of How Not to Fuck Up a Sale by Jose Diaz
Sales stories / 69 stories / PDF

How Not to Fuck Up a Sale

69 blunt, funny and imperfect stories about selling, judgment and the mistakes that teach you something useful.

Download free
Cover of BTG DISC Compass by Jose Diaz
Interactive assessment / 40 situations / ~10 min

BTG DISC Compass

Explore how you tend to communicate, decide and work with others through a private DISC-informed workplace assessment.

Take the assessment

Useful enough to apply tomorrow. Clear enough to share with the team today.